Get ready for an exciting journey into the world of watches! The watch industry is abuzz with in-house movements, and we're diving into the latest developments.
Studio Underd0g, a brand known for its unique approach, is taking a bold step by bringing watch assembly in-house. But here's where it gets controversial... While they're not creating movements from scratch, this move allows them to control the final and crucial stage of production. By doing so, Studio Underd0g can ensure their high standards are met, a smart strategy to address common complaints about quality control.
The founding of The D0ghouse showcases their ambition to scale production while maintaining quality. And this is the part most people miss... They're inviting fans to experience the assembly process, offering a unique opportunity to build their own watch. It's a challenging task, as I've learned from my own experiences at various manufactures.
In other news, Norqain has debuted its first watch as the Official Luxury Sports Watch of the NHL. A true icebreaker! With Easter eggs for ice hockey fans, including a scratched ice dial and a puck-themed seconds display, this watch is ready for the rink. Only 1,917 will be made, each accompanied by a special puck, commemorating the NHL's founding year.
As the 2026 Winter Olympics approach, we're excited to see the watches that will mark this event. The official timekeeper, Omega, has already released three unique models, each with its own charm. From a dressy Seamaster to a Speedmaster with an icy dial, and a full titanium Seamaster 300m, Omega is covering all bases.
Stay tuned to see what watches the athletes will be wearing and how they compare to the Richard Mille pieces spotted at the Courchevel Olympics two years ago.
In other watch news:
- The Audemars Piguet Neo Frame Jumping Hour caused a stir, with some comparing it to a popular fitness tracker.
- A stunning wrist shot featuring a patinated gold Genta perpetual calendar, a true work of art.
- Dennison's new ALD Black Marble & Ghost dials are now available in the Time+Tide Shop, offering a unique natural stone aesthetic.
So, what do you think about these watch developments? Are you excited for the Winter Olympics and the watches that will accompany it? Share your thoughts in the comments!
